I love B2B, so a session on how to maximize lead generation within a B2B context is a must-attend.
New or old, a B2B marketer knows that a unique set of marketing challenges awaits them including:
No single decision maker
Increased risk for decision makers
Offline conversions
Long lead time
Complex sale
Ambiguous search terms
Difficulty to pre-select B2B [...]
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[Source: Online Marketing Blog]
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